February 1987, Tiziana Redavid, an architecture student in Turin, visits the factory of a friend, an industrial springs manufacturer. Springs are scattered all over the floor, the young Italian picks up a few dozen, puts them on her wrist, and with her imagination, these simple springs soon find an artistic intent.
Tiziana is stricken by the analogy with African ornaments and even more for the aptitude of this industrial material to evolve into jewelry.
Molla means spring in Italian. Using this name, Tiziana has registered the mark la mollla© with three l’s that evoke graphically the spring movement. Each bracelet is composed of 97 stainless steel springs, a reference to the year of their launch on the market.
The delicacy of their texture evokes silk and their lightness contrasts amazingly with their quantity.
The bracelet will be launched in Paris, and distributed following a selective commercial strategy. It becomes a fashion phenomenon, found in London, New York, Tokyo, Los Angeles and Moscow. Press worldwide calls the la mollla© bracelet the « jewelry of the end of the century », but this worldwide success attracts the attention of copiers, who did not hesitate to take advantage of the success.
Since then, Tiziana confirms her creative talent by proposing every year new collections where force, creativity, elegance and aesthetics are harmoniousely combined. The artist can please us with magnetic jewels in brightly colored resin, or she can astonish us with simple architectural lines but she will always ravish us by proposing an atypical ornament.
La Mollla jewelry tells the story of the most refined Made in Italy brand, and how it all began in an unexpected, eclectic, and colorful way. This is the story of a curious, enthusiastic, lively little girl who used to play in a spring factory in Turin.
Tiziana Redavid, founder of the project, has always had a strong passion for art, beauty, happiness, and thinking outside the box.
In the 1980s, Tiziana was a little girl who liked adventures and playing outdoors, like many other girls of the time who were deeply fascinated by the subversive artistic passion of Jo March and Beatrix Potter, Jean Nouvel, Achille Castiglioni, Gastini, and Zorio.
In particular, Tiziana used to play in a spring factory owned by a friend of her father’s. She loved frolicking in that little factory, splendidly industrial in its own way, and especially in its small courtyard always bathed in sunshine.
That factory was a source of endless artistic stimuli for Tiziana: industrial machinery, the way it worked, the materials they used, the final product – it all was the expression of art made out of different materials, something that Tiziana – literally – engraved in her memory.
One day in the late 1980s, on entering the factory, Tiziana’s attention was caught by something that looked like an impressive, glittering, metallic carpet made of springs, scattered all over the floor.
Why springs of all things? Because they remind us of something modern and ancient, industrial and handmade at the same time. Moreover, springs remind Tiziana of African ornaments, but above all they are perfect to be transformed into something else.
Turning this industrial component into jewelry was something no one had ever thought possible before Tiziana.
la mollla are delicate stainless steel springs.
Some products are available in 3 versions, our original Stainless Steel la mollla bracelets and plated metallic colors: black, gold.
Stainless Steel la mollla jewlery are available in each product sheet on the site.
La mollla jewelry are SPRINGS, so they will stretch to an extent. Gently roll your bracelets on and off so they do not lose their shape. Do not pull or yank! You can wear your la mollla jewelry all the time.
The Stainless Steel la mollla jewelry will not tarnish or rust.
The Gold & Black bracelets are plated, so although they will not rust, they will fade with wear and water or oils from your skin may affect their color… So we do suggest being a bit more careful with them.
The only way to really damage your la mollla jewelry is to pull too hard & them out of shape.
Our la mollla bracelet are springs, so they will stretch to an extent over your hand. But if your la mollla bracelet are too small, they will lose shape when rolling them on & off.
If they pop open, you can simply twist them back together!
Or, just email us at: info@lamollla.com
