Tiziana Redavid is the Italian architect who created the la mollla brand. She uses her knowledge of industrial materials to transform stainless steel coils into a celebrated – and often imitated – line of contemporary jewelry that lasts forever.
How does she transform manufacturing materials into heirloom-quality jewelry?
The story begins in 1987, when Tiziana was still in high school. One day she accompanied her father to his friend’s industrial springs factory in their hometown of Turin.
She noticed springs scattered on the floor and picked up a few dozen to put on her wrist. She immediately saw the connection between African adornments and this stack of springs. More so, she saw the possibilities for these nontraditional materials to redefine fine jewelry.
“I am very attached to our land, as the mother of all of us”, she says. Reducing waste is a big part of Tiziana’s environmental consciousness. She brings that commitment to her business by, whenever possible, upcycling old steel bits and reclaiming other industrial materials and recasting them into durable accessories.
Tiziana continued to experiment with industrial materials while attending Turin Polytechnic Architecture School. After graduating in 1995, she moved to Paris to work as an architect but never lost sight of her industrial jewelry concept.
La molla means the spring in Italian. Tiziana embellished this word and used it as her trademark: la mollla with three l’s because they graphically evoke the movement of springs.
Tiziana and her husband, production manager Marco Paoletti, rely on their trusted manufacturing partners in Italy and France to produce specially designed components for the jewelry. Those pieces are then LOVINGLY assembled by the couple, along with a small team of skilled artisans, in their Paris and Turin studios.
La mollla’s trendsetting designs remain top sellers in prestigious museum stores, including those at MoMA in New York and San Francisco, Victoria & Albert Museum in London, and Museum of Decorative Arts in Paris, which also has several of Tiziana’s pieces in its permanent collection.