La Mollla jewelry tells the story of the most refined Made in Italy brand, and how it all began in an unexpected, eclectic, and colorful way. This is the story of a curious, enthusiastic, lively little girl who used to play in a spring factory in Turin.
Tiziana Redavid, founder of the project, has always had a strong passion for art, beauty, happiness, and thinking outside the box.
In the 1980s, Tiziana was a little girl who liked adventures and playing outdoors, like many other girls of the time who were deeply fascinated by the subversive artistic passion of Jo March and Beatrix Potter, Jean Nouvel, Achille Castiglioni, Gastini, and Zorio.
In particular, Tiziana used to play in a spring factory owned by a friend of her father’s. She loved frolicking in that little factory, splendidly industrial in its own way, and especially in its small courtyard always bathed in sunshine.
That factory was a source of endless artistic stimuli for Tiziana: industrial machinery, the way it worked, the materials they used, the final product – it all was the expression of art made out of different materials, something that Tiziana – literally – engraved in her memory.
One day in the late 1980s, on entering the factory, Tiziana’s attention was caught by something that looked like an impressive, glittering, metallic carpet made of springs, scattered all over the floor.
She picked a few springs up, wrapped them around her wrist, and… this is how her artistic mission began.
Why springs of all things? Because they remind us of something modern and ancient, industrial and handmade at the same time. Moreover, springs remind Tiziana of African ornaments, but above all they are perfect to be transformed into something else.
Turning this industrial component into jewelry was something no one had ever thought possible before Tiziana.